How Zothos uses the Google Business Profile API

We request Business Profile API access to let our customers manage their own verified locations via OAuth manager access they explicitly grant us. We never access any profile without explicit owner authorization.

1. Account & Location Management API
   List the location groups and locations a customer authorizes, so they can select which to manage in our dashboard.
2. Business Information API
   Read and update business details (hours, holiday hours, categories, attributes, services, descriptions) that owners edit through our interface, keeping listings accurate.
3. Reviews API
   Display customer reviews, help owners reply (with optional AI-assisted reply drafts the owner reviews before posting), and track reply status. We never gate, filter, or solicit reviews selectively — no review gating, ever.
4. Local Posts API
   Let owners create and schedule Google Posts (offers, updates, events) across their locations.
5. Business Profile Performance API
   Show owners their own performance metrics (calls, direction requests, clicks, impressions, search keywords) so they can understand and improve their local visibility.
6. Notifications (Pub/Sub)
   Receive real-time review and listing-state updates so owners get instant alerts for new reviews and any suspension issues.
7. Lodging API
   Update lodging-specific attributes for hospitality clients (hotels, resorts).

• One approved Google Cloud project; customers connect via OAuth (manager access).
• We respect all API quotas and rate limits, and cache appropriately.
• Every automated action is logged and owner-authorized.
• We enforce Google's policies in-product: no review gating, no fake reviews, no incentivized reviews, equal review solicitation to all customers.
• All content edits are owner-initiated or owner-approved through our UI.

Multi-location businesses (e.g. a hotel chain with 20 locations, or an agency managing 200 client locations) cannot practically manage listings one-by-one in the GBP UI. Our platform provides bulk, scheduled, and consistent management that the manual interface cannot support at scale — while keeping every action compliant and owner-authorized.